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Events Fashion Photography Portfolio

Fashion: House of Fraser SS15 Press Preview

posted on November 19, 2014

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Last Friday, I had the chance to attend my first press event for a fashion (and then some!) company. I was invited to the House of Fraser Spring/Summer 2015 preview day, and it was a completely different experience from the first time I attended a blogger event! It may have been because I got there as the day was winding down — I tried, really, but at the same time, I’m really happy with the nighttime shots I got — or because I went in thinking about gathering content for this feature rather than intending to mingle, but it was a really enjoyable evening. I maybe fell in love with fashion all over again.

As most of you know, I’ve been on an incredibly tight budget for the better part of my life, and the last time I went shopping was maybe January, and just because I needed a long-sleeve t-shirt and a hoodie very, very badly. I wear that long-sleeve tee about twice a week on average, and my sister kept the hoodie back home. Since then, I’ve been so focused on making ends meet — staying housed and fed — that I felt like a fish out of water walking around the racks at #bloggersfestival, wondering if I was expected to shop — spend money? What money? — or network — social anxiety! — or something else.

Two months later, I have an inkling I was supposed to get photos of the products and show them off here and on social media. At the time, from a photography standpoint, I approached it more as “meet-up with brands in the background” than “press preview.” Thankfully, the House of Fraser SS15 press preview day was straight-out a press preview, and I didn’t have this problem.

I bumped into Georgie from Away With The Fairies when I walked in, whom I’d met at #bloggersfestival in September, and I was fed and watered by the waiters who were still milling around with trays of treats (I’m annoyed at myself for not picking up a macaron though!), and that was all the socializing I did, which suited me just fine as I walked around the room getting shots of the racks, shelves and products on display.

And there were so many beautiful things. There were things for a multitude of tastes — things I would never have worn in a million years, really flashy patterns, a lot of silky fabric that I can’t stand — but also things that I plain old sighed over, and things that made me long for a chance to wear them. This was me discovering House of Fraser for the first time, and there were two things that really stood out for me: Therapy, one of their house brands, which had the loveliest sundresses I wanted to live in for the rest of my life; and the long, beautiful, feminine dresses from JS Collection, which were — you guessed it — the ones that made me wish I had places to wear them to.

So, without further ado, here are the things I loved from the Spring/Summer 2015 Press Preview at House of Fraser.

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What do you think? Did you notice any trends you’ll be hunting come spring/summer season?

If you’re ready to shop at House of Fraser already, check out their current offers page — and remember to check back for their Black Friday and Cyber Monday sales!

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48 Comments

« Wishlist: Fixing A Hole (In My Wardrobe)
On Dropping Out Of College and Undiagnosed Mental Illnesses »
  • Stacia

    So many beautiful things! *heart eye emoji*

    • Lix Hewett

      yesss.

  • fashionfanatic

    So. No pictures of clothes in there entirety so we can, you know, actually see what they look like?

    • Lix Hewett

      Did none make it in? My bad. I liked the details better. I added a full-length shot of the long dresses, but that’s the only one I liked. It was hard to get full-length shots of dresses that weren’t horribly awkward angle-wise. It’s a learning process, I imagine. As stated in the post, it was my first time shooting anything like this… or going to it. And it was a press preview, not a product photography shoot, where I would have, of course, got multiple shots of every piece, including full-length. This was a preview, and to me that’s about giving a taste of a collection, not shooting a catalog.

  • amitygardens

    If only I was a sophisticated woman who didn’t live in pajamas. I would so be wearing all of those. You always make everything look amazing, Lix.

    • Lix Hewett

      Thank you so much! Yeah, I focused on the sun dresses because let’s be real, I live in jeans and t-shirts and hoodies over the colder months. Can’t stand tights and don’t really have any occasions to wear fancy evening wear to. But summer dresses are definitely something I wear and enjoy.

  • Deidre Emme

    Those detail photos of the clothing are perfect! So beautiful. What a fun event to attend too. I love that you gave a preview – a little sneak peek!

    • Lix Hewett

      Exactly. :) Thank you!

  • Leah from www.thatmamajama.com

    I love all of the different colors and textures in this collection! Fashion is so fun.

    • Lix Hewett

      It really, really is. :D

  • Victoria Sneden

    Jesus your photography is stunning. Usually it’s hard to do the clothes justice but I can totally see why you’d be sighing over some of the pieces…so gorgeous.

    • Lix Hewett

      Thank you so much! I had a blast shooting there. I thought it would be difficult because I got there so late and had to rely on artificial lighting, and not going to lie, it took longer than usual because I had to tweak my settings continually – but I’m really glad with the photos that I ended up with. Glad I got good ones of my favorite pieces.

  • Lauren

    I have never heard of House of Fraser. But the clothes look AMAZING and so fun to wear. I am in love with those Ralph Lauren painted jeans!

    • Lix Hewett

      I looooved those jeans! Would totally wear them. I hadn’t heard of HoF until I moved to the UK either, haha.

  • Angie @chasingmyhalo.com

    I dream of going to events like this as a blogger! Gorgeous clothes and I loved the beading. Glad you had a good experience!

    • Lix Hewett

      The beading was amazing on those dresses, and I’m not even usually a fan of beading!

  • Natalie V.

    I’m not sure how many of these I could pull off in real life (I’m a little scared of prints!) or afford (we really believe in budgeting!), but your photos of the clothes are beautiful! :) Going to stuff like this is one of the best parts of being a blogger.

    • Lix Hewett

      Yeah, I probably can’t afford ANY of the pieces I liked. Or the ones I didn’t like. I don’t have a budget for clothing at all – I’m struggling to come out of poverty. But I think I’d enjoy wearing the sundresses and the yellow dress, and I’d absolutely love to get dolled up in one of the JS Collections gowns.

  • ClaireC.

    SO awesome I love all these pictures – I would love to go to events like this!

    • Lix Hewett

      Thank you! I’m sure you’ll get to one eventually, seems bloggers usually do! I just sped up the process by moving to UK event central, lol.

  • Heather

    SO MANY gorgeous things! Looks like an amazing event! :)

    • Lix Hewett

      It was probably more amazing event-wise before 5 PM, which is when I arrived… but I have social anxiety so it suited me just fine.

  • Karissa Ancell

    These are such great photos, really awesome pictures of the details.

    • Lix Hewett

      Thank you! I have a blast taking pictures of details, as I’m sure you could tell.

  • Brenda Lawrence

    Wow! These are some beautiful pieces. Thanks for sharing!

    • Lix Hewett

      Thanks for stopping by!

  • Katie

    OMG that roses dress is just beautiful! I’m going to hunt that down! I’m so glad you met Georgie, isn’t she so lovely?! I love HoF but normally shop there for Ben rather than me!

    Katie <3

    • Lix Hewett

      She’s such a sweetheart! And I’m so awkward. I’ve never shopped at HoF and hadn’t even heard of it before I moved here – the joys of being a wannabe fashion blogger, I guess? haha

  • Nicole Ramage

    So many cute things! I love the sequin dresses

    • Lix Hewett

      I don’t usually do sequins but I was smitten with these dresses.

  • Shipra Taneja

    Looks like a really fun event! A lot of gorgeous dresses for tea time/fancy events/parties/weddings, and then the disco ball clutch! OH MY GOD. I need that! <3

    • Lix Hewett

      Isn’t it awesome? I would never wear that sort of novelty clutch thing, mostly because I buy bags with my DSLR in mind, but it was fun to look at all the fun clutches.

  • Chelsea

    So gorgeous! I feel like I’d love everything!

    • Lix Hewett

      I definitely loved (most) everything I shared pictures of!

  • Erica Brooks

    What a amazing collection of clothes and accessories. I love the details in that purple dress.

    • Lix Hewett

      It is, isn’t it? I found myself smitten. It had been ages since the last time I had an emotional reaction to fashion.

  • Ayana Pitterson

    Absolutely fantastic photos. Love the yellows for SURE!

    Thrifting Diva
    http://www.thriftingdiva.com

    • Lix Hewett

      Thank you!

  • Celeste

    Wow- you’re a good photographer- these pictures look great!

    • Lix Hewett

      Thanks so much!

  • Stefany @ ToBeThode

    I love events when I can mingle and do things on my own time. This looks like it was a great time!

    • Lix Hewett

      I loved it! I loved being there with a purpose (getting pictures for a feature), it made things so much easier.

  • Tanya Coffman

    I would love that yellow dress for spring. The disco ball purse looks like it would be a great conversation piece :D

    • Lix Hewett

      Yes! I saw the yellow dress and thought PUSHING DAISIES! A+, would totally wear.

  • Breanna ♥ More than Love

    Wow! So many amazing things here – your pictures are gorgeous!

    • Lix Hewett

      Thank you! I was pleasantly surprised by my reaction to the event – really did love so many things!

  • Debi Robarts

    Gorgeous fabrics! I love those.. ready to shop!!

  • Kristine Foley

    Those fabrics look so luxurious! Glad you enjoyed yourself!

Meet Lix

Welcome to my blog! I'm Lix: full-time graphic designer for bloggers and freelancers, and part-time photographer. I'm an unapologetic cat lady and perpetually angry feminist nightmare. I like attention and pretty things, and that's why I run a lifestyle blog. Learn more.
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