Well, it’s 2015! And this is my first time blogging since the new year started. I didn’t announce it, but I did take a break over the holidays to recharge and reset and other things starting with re, and I do feel a little better! I’m really excited about my upcoming redesign and I’m excited about my ideas for my business. It’s a bit rocky, that excitement, but it’s there. I’ve always loved fresh starts and a new year is the most effective clean slate there is. I’m determined to make that work for me.
To that end, I’ve been thinking about what I want to do with my business and my life, what I want to build and change and drop in 2015. I’m only just now getting around to making lists, but I’m hoping I can keep it up. So predictably, and aptly, this first post is a goal-setting post, linking up with Weekly Wishes as always, and setting down some solid plans. I’m not going to call them resolutions, because I don’t think of my goals for the new year that way. I don’t even think of most of them as year-round. They’re steps and milestones leading towards a very simple target, my overarching goal for 2015: making a full-time income from my business.
I’m defining full-time income as double the amount of money I need to survive on, so something like £2,000 a month.* I’m not currently making the amount of money I need to survive on, so it’s going to take a little while, but I can get there. I know I can. I frequently doubt it, but it’s not impossible.
* In December, I spent £900 on rent and bills (I pay weekly and there were five Mondays in December), £67 on groceries, £33.75 on Starbucks (I consider this a business expense since I can’t work when I’m cold), and £14.15 on an external hard drive. I kept track.
Anyway, goals! To begin with, I need to:
- Write down the steps I want to take with my business and freelancing, and start working toward them. For reference — both yours and my own — there’s photo-editing, portfolio-building, workshop-creating, e-book-writing, photojournalistic-feature-writing (and possibly interviews), stock-photography-licensing, that blog redesign I started talking about in November, and creating passive sources of income.
- Streamline my processes. Work smarter, I guess, is what it comes down to.
- Finish my CV. Start it, even. To be completely honest, I don’t know if I’ll use it or what I’ll use it for, but I just need to have it. It’s ridiculous that I don’t.
- Create and stick to a monthly schedule for my blog. I actually wrote this out today, but I never mentioned that I was resolving to do it, so I’m adding it here. Besides, sticking to it is going to be the hardest part by far. It always is. Also, I may make one of my weekly features a link-up. Maybe. Probably. Seems like a good idea. We’ll see.
- Be consistent with social media. I’m fairly consistent on Twitter, but I could stand to promote my work more consistently on there. I’d like to keep up with my Bloglovin feed and use Pinterest regularly, and grow my Instagram account — starting by posting every day, which is going to require a bit of planning. I also have actual numeric follower and statistics type goals, but I don’t usually take those to heart because I can’t make them happen. Still, I’d like to hit 5,000 followers on Twitter by the end of the year and 1,500 on all my other platforms, and get a consistent 25k+ pageviews per month. That’s basically doubling (in certain cases, tripling) my following. I know where I’ve fallen short in the past, so I’ve got a good starting point. I also want to vlog every week.
- Cultivate and track habits. This sounds like one of those vague resolutions I said I wasn’t making, but it’s not that exactly. See, the thing is I need to do things every single day to get into a habit. I can usually take a day off each week without that hurting the habit, but that’s it. Every three days doesn’t work. Every other day doesn’t work. It has to be daily. So I need to keep track of it. Back in late November, I started to write down my expenses and I’ve been keeping that up, so I’m just going to add other things to that list. Like the ‘business steps’ goal, this is a multi-parter involving exercise and continuing to eat properly and not avoiding people when depression hits and medicating wisely. Basically, what I put on the day log printable I shared last month.
And that’s it, I think! I’m optimistic about it all.
What are your goals for the new year? If you’ve blogged about them, share the link! I’d love to read it.
And of course, happy new year!