If you follow me on Twitter, you may have heard me talk about this blog design a time or two. I followed my ideal stream to design it: logo, mockup, graphics, coding, fixes. It’s the first time I’ve dared to design a mockup and hope I’d be able to code it on my own, and I’m really pleasantly surprised and surprisingly pleased with the experience.
The blog in question is a new food blog by London-based Hana Mendes, and it’s called Nirvana Cakery.
She wanted an elegant logo with soft pastels, greens and grays and pale pinks. I had a blast putting this together for her. She provided tons of visuals, and once I saw the blog content she was planning on releasing, everything gelled quite easily. Her photos are gorgeous and I think we ended up with a design that complements her photography style perfectly.
The first logo draft was further from what she’d envisioned, though I love it on its own right and wanted to include it as a discarded concept on the branding guide. It was hand-lettered and left me itching to design a blog for someone who wants that kind of style. But for Hana, I stepped away from the playfulness and went for soft and beautiful, lovely watercolor textures, a lovely serif font for body text and plenty of top border accents in green and pink.
See the full design on my portfolio here, or check out the live site! Would love to know what you think, but if you get distracted by the recipes — especially the chocolate and raspberry vegan cupcakes she just posted; what a way to launch — well, I will understand. ;)