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Graphic Design Portfolio

Creative / Brand + Site Design / Bethany Owen Makeup

posted on June 18, 2015

I’ve got a new launch for you today! Over the past few weeks, I’ve been working on my good friend Bethany Owen’s new branding and website. We put the final touches — for now — on the website yesterday, and it is now ready for public consumption.

Branding and Logo Design / Bethany Owen Makeup / Lix Hewett / Graphic Designer

I had a blast working on this project. It ate my work brain for a few days, and it turns out that’s a great way to work! Lauren may be onto something there. One of the many upsides to working with a friend who actually trusts you is the freedom to experiment, and it was particularly convenient after my new (2013 release, inexpensive and 50% off on Amazon) Bamboo Pad arrived.

The thing about my obsession with hand-written logos (I’ve done a few before, though my clients ended up going with another option) is that my handwriting is terrible. Also, I pick up pens weird. But it’s fun, and it’s great to be able to write straight into Illustrator and use its brushes and play around with it instead of fingerpaint on my tiny phone screen like I used to do. That’s how I drew my blog signature and my own portfolio logo.

Another thing I got to do was suggest Squarespace to Bethany. I’d been wanting to try out that platform for a while; you may have noticed it’s got really popular among designers lately, and I love the look and portfolio functionality of it. I’m absolutely not ready to switch myself, for various reasons, but I can see the appeal. It’s very intuitive, the templates are gorgeous, and you can do certain things — like set up Disqus and Google Analytics, add a slider, lay out a page template, put in a gallery block, or connect a mailing list — with a quick copy/paste in the settings, whereas on WordPress you need a plugin and then some.

It also has a space for custom CSS, though this time I didn’t use it. The standard options turned out a beautiful website, but I’m definitely curious to learn how to change more of it. Still, one of the reasons I love self-hosted WordPress is the control and sheer access you have to the bowels of your site, and I missed that on Squarespace.

But overall, I absolutely see why so many people use it and I’m very happy I decided to offer it as an option in my design packages.

Portfolio Design / Bethany Owen Makeup / Lix Hewett / Web Designer

Visit Bethany Owen Makeup

“I hoped to achieve a professional, modern and easy to navigate website, new logo and new creative branding. Lix created an incredible hand written logo and it was so much fun to go through the different options, colours and ways of writing until we decided on something perfect!

The process was smooth start to finish. Lix had incredible communication from the off and we surpassed everything I hoped for. The overall experience was wonderful.”

— Bethany, Bethany Owen Makeup

Have a browse* and let us know what you think!

PS: if you’re interested in working with me, you can see more of my work right here on my portfolio. Feel free to have a look at the packages I offer and get in touch!

* Not to be a show-off, but if you dig deep enough you’ll find my face in there. ;)

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32 Comments

« Life / Things I’m Thinking
Tips / Design / Minted Wedding Stationery Handlettering Inspiration »
  • GoodIdeasGrowOnTrees

    Gorgeous design, it looks incredible professional and relatable. I think the hand lettering and logo (cute!) work especially well together! I’ve been wondering about Squarespace myself, looks like I might recommend it to a friend who just needs something easy and isn’t interested in going ‘into the bowels’; I’m a fellow WordPress fangirl though :-)

    • Lix Hewett

      Thank you so much, and yes! That’s the type of person Squarespace is for, I think. Nothing wrong with that! But I’m a control freak – I started out on wordpress.com and I moved in a fit of low-key rage because I couldn’t modify the CSS of themes and it was driving me nuts.

  • Lexi

    This is such a pretty design! I really love the colors and hand lettering!

    • Lix Hewett

      Thank you, Lexi. <3

  • Julie DenOuden

    Oh wow, I love the mascara wand! And the colors are great!

    • Lix Hewett

      :D I didn’t think much of the mascara wand at first but now it’s like, my favorite element. It’s so versatile! Not just a favicon at all.

  • Annabel

    Ohh this is amazing, you must be so proud!

    Annabel ♥

    Mascara & Maltesers

    • Lix Hewett

      I’m thrilled with it, ngl. :)

  • Jaclyn Kent

    Oh, I LOVE the design! She also has stunning photos.

    • Lix Hewett

      Thank you! She’s worked with some lovely models and photographers!

  • Alli Smith

    Beautiful! I went over and visited Bethany’s site and then tooled around your site for a while. I’m in awe! Amazing!

    • Lix Hewett

      Thank you, Alli!

  • Shaina Longstreet

    Wow!!! Terrific job on this site. I love the colors and the unique use of typefaces. :) Off to dig deeper!! ;)

    • Lix Hewett

      Thank you so much!

  • Erin B

    Beautiful brand! Love the mascara wand detailing!

    • Lix Hewett

      That may be my favorite bit!

  • Jamie H

    Looks amazing! I love the handwritten logo, though sadly, I too have terrible handwriting!

    • Lix Hewett

      Thank you! I’m still confident I can do more handwriting but it’s a little bit of extra work because I have to check tons of examples in order to find out how people with non-terrible handwriting write them. ;)

  • Sarah

    This looks amazing! Don’t worry about having terrible handwriting for logos…I have pretty nice handwriting and it still doesn’t translate over on Illustrator using a Bamboo pad.

    • Lix Hewett

      Yeah, I think the trick is to try a lot of other people’s handwritings and play around with different letterings rather than just handwrite like you normally would.

  • Deb Clem-Buckert

    Love the pink and black and I think the logo looks cool. Great job!

    • Lix Hewett

      Yay, thank you!

  • Roxanne Ferber

    Beautiful pics! Your friend is very talented! And, I like handwritten logos too!

    • Lix Hewett

      She’s a great makeup artist! I’m really happy I’ve got to work with her as a photog and model too. That way I can promote her site by using my own photos!

  • Debra Hawkins

    This is so gorgeous! I love the pink! Beautiful!

    • Lix Hewett

      Thank you! Bethany loves pink and colorfulness so I needed to put a bit of it in there. I like how it all turned out.

  • Karissa Ancell

    This looks so beautiful. What a great looking website!

    • Lix Hewett

      Thank you so much!

  • Kerri

    I do love the handwritten font :)

    • Lix Hewett

      Thank you!

  • Vanilla Nutmeg Chic

    I love the way this all turned out! I think it definitely appeals to her audience. Her goals and testimonial seemed to flawlessly meet. Keep up the great work, Lix and Bethany!

    • Lix Hewett

      I hope it helps her push her career! She’s great to work with and she deserves all the success.

Meet Lix

Welcome to my blog! I'm Lix: full-time graphic designer for bloggers and freelancers, and part-time photographer. I'm an unapologetic cat lady and perpetually angry feminist nightmare. I like attention and pretty things, and that's why I run a lifestyle blog. Learn more.
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