Oh no, I’ve fallen on the bandwagon. I bring worksheets with me. Oh no.
Right, so. Pinterest. Y’all know I like it a lot. My about page, which is in dire need of updating, literally mentions “wistfully sighing at interiors” as a hobby of mine. Pinterest is also great for gathering inspiration for design and photography, and I regularly use it to save gorgeous photos off blogs I read and particularly stunning portfolio pieces when I peruse designer portfolios.
The social media platform aspect… that’s one thing I’ve, thus far, failed at. I wasn’t sure how to get going, or if I could be bothered. I thought I may have to restructure my content (which, coincidentally, I have done for my rebrand, but I’m not hitting the new sections hard yet) and that it was just sheer luck.
Turns out — maybe it isn’t?
This summer was a fantastic time for me to randomly decide to work hard on my Pinterest game, because it works perfectly with all my hindrances — i.e. my sister’s presence/lack of alone time and the heat. It’s largely a click click click game, with very little wording necessary, so I’m happy to do it on my phone. And I don’t need to think about it beyond making an effort to remember if I’ve repinned a certain office space before.
In this post, I’m going to share my half-assed strategy, make it into a full-assed one, and share a worksheet so you can join me in making August the Great Pinterest Renaissance on this here blog.
The first thing I did was sign up for Caitlin Bacher’s Little Farm Media newsletter. She’s got a free ebook when you sign up that tells you how she gained 1,000 Pinterest followers in a month. You can get it here!
Thanks to that ebook, I took the plunge and turned my account into a business account and verified my website. For the longest time I had no idea what the point was, but it turns out you get access to stats. Now, I don’t know how to use those stats, but that’s not the point, because you need a verified website to set up rich pins.
How do you set up rich pins? Fran from Free Borboleta tells you how right here.
Those are some cool optimization tools for my website, more than for Pinterest itself. The other thing I came away with from reading Caitlin’s book was this:
Pin like you’re on FIRE. She suggests 50 pins a day, and 10 from your own site. I’ve not reached that number once, but I’ve been pinning two or three dozen a day, and some old posts, and I’m shocked and amazed at the fact that I’m actually getting two-digit figures of hits from Pinterest every day. This is a big big change for me.
The final part of my so-called strategy is not as simple, but simple enough: group boards. Group boards are amazing if you find the right ones. How do you know if a group board is good, and right for you? Two checks:
- Is the topic a fit for your blog/business? If you’re an infopreneur, a recipe board isn’t going to do much for you.
- Do the pins often get repinned and liked? A board where everyone’s pinning but no one is repinning isn’t going to do you any good.
To find group boards, I recommend going to your favorite pinners’ profiles and checking which groups they belong to. You’ll find boards you want to join much faster this way than by running general searches, in my experience!
To join a group board, check the group description. It will let you know if it’s adding pinners at the moment and how you need to reach out to the owner. There’s usually an email, or it may tell you to follow the board (you have to do this to be added at all) and leave a comment on a pin with your email address. Presumably the owner has a system, so don’t mess with it.
Once you join, heed the above again: only pin things to the board that are on topic for it, and remember to repin the articles you like on it! Like all other social media, it doesn’t work if you get on a soapbox and refuse to come down from there.
So that’s what I’m doing, on top of adding vertical images to my posts — you kind of get used to them after a while, but if you don’t like them, hide them! — and keeping my pin it button.
And now for the
You can download the printable PDF right here. Right-click, save as!
Come play with me! Leave your Pinterest account in the comments (follow mine!) and I’ll make sure to check out what you’re pinning and help you in your Pinterest Renaissance! (Naissance? I’m definitely in the naissant stage. Man, I should really practice my French if I’m going to move to Paris next year. I had to check to be sure the infinitive form of naiss-whatever was naître.)
I’m not bothering keeping freebies behind the curtain until I rebrand, but you should totally sign up to my mailing list anyway. You won’t regret it.
PS: Following me isn’t a requirement! It is just, er, strongly encouraged. ;)
PPS: Tell your friends! This took a million years. Well, no, but it felt like it. People make worksheets look so easy!